The practise of providing written content, such as website copy, social media posts, email newsletters, and advertising copy, with the objective of promoting a brand, product, or service is referred to as copywriting in digital marketing. Digital copywriting that is effective should be interesting, convincing, and customised to the target audience. It should also include SEO recommended practises in order to boost exposure and traffic to the website. A effective copywriting a position will help businesses to improve their online presence, acquiring and keeping consumers, and driving sales.